The Brief

Sangeeta is passionate about cooking, and especially Indian food. Londoners love their Indian food, but she was over seeing the same tired, diluted Indian dishes again and again. She wants to introduce people to real Indian cuisine from all over India.

When we tackled the brand, she wanted to ditch the overplayed, stereotypical visuals representing India for patterns and colors that are actually inspired by different regions and traditions. We developed a bright and playful color palette, fun illustrations and cheeky expressions and visuals to bring the aesthetic into modern day.

We also created marketing materials and other various brand touchpoints.