Craft was ready to take their (then) disjointed brand to a new level as they were adding some more exciting features to their app and preparing to add payment models.
We started the rebrand by exploring themes. The idea of evolution and customization was key to the brand, and we landed at a completely flexible, adaptable set of logos that personify this idea. We used a bright and fun color palette that works seamlessly on both light and dark backgrounds.
We also created a landing page (built & designed in Webflow) where we used animation to bring the brand to life. We also created some social imagery and brand guidelines.