Crystal Wellness started out of the need for science-backed, at-home health testing. Should you have to go to a doctor and get a full lab test just to see if your vitamin levels are where they should be? Crystal's founder, Lola, didn't think so.
We started with the brand; we were aiming for a tone that falls somewhere between a modern consumer wellness and health brand. We ended up with a flexible logo system, muted color palette and some fun and interesting brand elements.
The project consisted of a brand, website design, app UX consulting and various marketing materials like wild posters, informational pamphlets and even a truck wrap for the mobile health testing hub.