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Marigold is an audio based app with a focus on messages that inspire confidence in women's everyday lives. Categories range from relationships to work, all geared towards encouraging women.
The brand is named for a flower known for standing tall in a field of grass. The logo needed to use a feminine color palette, but otherwise feel strong and bold.
We designed the app to feel clean and modern. A lot of competitors feel quite in your face, but Marigold aimed to be more clean and elegant. The soundwaves became an iconic piece to the brand and are used and animated throughout the app experience to bring movement and life to the app.
We also established an extended color palette and some guidelines for posting on social media.