Owner Claire Delcambre is passionate about helping individuals thrive, and she was tired of the mundane physical therapy approach that treats every person and individual like a treatment plan. She set out to create Hey Babe, a physical therapy and wellness clinic that has a drastically different approach.
Staying away from any stereotypical fitness or the overplayed human form visuals, we wanted to create a brand that captures the essence of optimism and hope for the future. The aesthetic needed to speak to California, and Claire loved the idea of a smile. We created a brand that was feminine but still edgy, optimistic and hopeful.