Hey Babe

Hey Babe is a personalized physical therapy & wellness clinic on a mission to empower women to live their highest functioning lives

Marketing materials

The Project

Owner Claire Delcambre is passionate about helping individuals thrive, and she was tired of the mundane physical therapy approach that treats every person and individual like a treatment plan. She set out to create Hey Babe, a physical therapy and wellness clinic that has a drastically different approach.

Staying away from any stereotypical fitness or the overplayed human form visuals, we wanted to create a brand that captures the essence of optimism and hope for the future. The aesthetic needed to speak to California, and Claire loved the idea of a smile. We created a brand that was feminine but still edgy, optimistic and hopeful.

You might also like: